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The site pes.co.nz states the following, "New Zealand Distributor for the Wayne Helix line of fuel dispensers, the first ever global family of dispensers, representing the best of everything Wayne has to offer." We noticed that the website stated " Get in touch to discuss our products or custom built solutions for your business." It also stated " We supply and manufacture a range of petroleum products. PES also custom manufactures a variety of fill-point and dispenser sumps to meet our customers needs." The header had petroleum equipment as the highest ranking keyword. This keyword was followed by petrol stations, service stations, and petroleum equipment which isn't as urgent as petroleum equipment. The other words the site used was petrol equipment. service station products is also included but could not be understood by web engines.